Mastering Global Marketing: Manchester’s Daytime MSc Programme
In today’s fast-paced, ever-changing business landscape, companies must adapt quickly to stay ahead of the competition. With the rise of globalisation, it has become essential for marketers to develop a strong understanding of global marketing strategies, consumer trends, and cultural nuances. Manchester University’s Daytime MSc Programme in Global Marketing is designed to equip aspiring marketers with the skills and knowledge they need to succeed in this challenging environment.
a Comprehensive Curriculum
The programme is delivered by experienced academic and industry professionals, providing students with a holistic understanding of global marketing practices. The curriculum is divided into three core modules: Global Marketing Strategy, International Consumer Behaviour, and Marketing Communications. These modules cover topics such as market research, competitor analysis, segmentation, targeting, and positioning (STP), consumer motivations, and the role of technology in global marketing.
a Unique Flexible Structure
The Daytime MSc Programme in Global Marketing is designed to accommodate working professionals who wish to pursue higher education while continuing their careers. With flexible timing, students can attend classes on weekdays, making it an ideal option for those who want to balance work and study. The programme can be completed in just 12 months, allowing students to quickly integrate new skills and knowledge into their daily work.
a Global Network of Colleagues
By joining Manchester University’s Daytime MSc Programme in Global Marketing, students will be part of a global network of marketing professionals. The programme attracts students from diverse backgrounds and industries, creating opportunities for collaboration, knowledge sharing, and professional development. This global network will provide students with a platform to exchange ideas, share best practices, and gain insights from peers and industry experts.
Practical Experience and Assessment
The programme focuses on practical application, with students working on real-world projects and implementing marketing strategies. Participants will develop a comprehensive marketing plan, demonstrating their understanding of global marketing principles and their ability to apply them in various contexts. This focus on practical experience ensures that graduates are prepared to hit the ground running in their future careers.
Frequently Asked Questions
How long does the programme take to complete?
The programme can be completed in 12 months, with flexible timing allowing students to attend classes on weekdays.
Why is this programme essential for my career growth?
The programme provides students with a deeper understanding of global marketing strategies, consumer trends, and cultural nuances, enabling them to adapt and succeed in a rapidly changing business environment.
Are there any prerequisites for admission?
Prior industry experience is not necessarily required, but students should have a good understanding of business and marketing principles.
Do I need to relocate for this programme?
No, the programme is designed for working professionals, with classes held on weekdays, making it an ideal option for those who wish to balance work and study.
Where do alumni go after completing the programme?
Alumni have pursued careers in marketing and management positions in a range of industries, including FMCG, retail, and services.
Which skills will I acquire during this programme?
Students will develop a range of skills, including global marketing strategy, consumer behaviour, marketing communications, and data analysis.
Who is the ideal candidate for this programme?
The programme is designed for working professionals seeking to advance their careers in marketing, management, or related fields.
What are the programme’s competitive advantages?
The programme’s flexible timing, global network of colleagues, and practical experience make it an attractive option for working professionals.
When is the next programme intake?
Check the programme website for the next available intake date.
What is the typical class size?
The class size is kept small to ensure individual attention and effective learning.
Is the programme accredited by a reputable body?
Yes, the programme is accredited by a renowned accrediting body, demonstrating its quality and standards.
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