Manchester’s Gateway to Marketing Success: BA (Hons) Business (Marketing) with Foundation Year
The University of Manchester’s Faculty of Business and Management is proud to offer the BA (Hons) Business (Marketing) with Foundation Year, a unique program designed to accelerate your journey towards a successful marketing career. This program is specifically tailored to provide you with the essential skills, knowledge, and expertise needed to succeed in the dynamic and ever-changing world of marketing.
Develop a Strong Foundation
The BA (Hons) Business (Marketing) with Foundation Year is a four-year program that starts with a foundation year, which provides a strong foundation in business principles, including business, accounting, and economics. This year-long program is designed to equip you with the essential skills in numeracy, literacy, and ICT, preparing you for the challenges of higher-level academic study.
Develop Your Marketing Knowledge
The second to fourth years of the program focus on developing your marketing expertise, with a curriculum that covers a range of topics, including:
- Marketing principles and strategy
- Consumer behavior and research
- Marketing mix and planning
- Digital marketing and social media
- Brand management and innovation
Throughout your program, you will have the opportunity to engage in group projects, case studies, and live briefs, allowing you to apply theoretical knowledge to real-world scenarios and develop your skills in a practical setting.
Practical Experience
In addition to academic studies, you will have the opportunity to gain practical experience through internships, work placements, or live projects, giving you hands-on experience of the marketing profession. This will enable you to build a network of contacts, develop your professional skills, and gain a deeper understanding of the industry.
Career Opportunities
Upon graduating with a BA (Hons) Business (Marketing) with Foundation Year, you will be well-prepared for a wide range of careers in marketing, including:
- Marketing executive
- Brand manager
- Digital marketing specialist
- Marketing research analyst
- Advertising and public relations professional
FAQs
- How long does the program take to complete?
- The program is a four-year degree, with a one-year foundation year followed by three years of study.
- Why is a foundation year necessary?
- A foundation year provides a strong foundation in business principles, essential for understanding the wider marketing context.
- Are there any opportunities for work experience?
- Yes, we offer internships, work placements, and live projects to help you gain practical experience.
- Where can I use my degree?
- Your degree is transferable to a range of industries, including marketing, business, and related fields.
- Which modules will I be studying?
- Our curriculum covers a range of topics, including marketing principles, consumer behavior, and digital marketing.
- Who teaches the program?
- Our program is taught by experienced professionals with industry expertise, ensuring you receive knowledge and skills relevant to the modern marketing landscape.
- When do I start the program?
- The program is offered in September, with specific start dates for the foundation year and subsequent years.
- What is the program’s format?
- The program is delivered through a combination of lectures, seminars, and workshops, with some online learning and group work.
When do I need to apply?
- Applications typically open in December for the following September intake.
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